It has been getting to me too... while I'm totally not a 29er type due to the kind of riding and what I want to do with a bike, all the 27.5 talk would really seem like the rage.
Ah.. but given the relentless marketing BS that so typically plagues this industry... it's really looking like a mass conspiracy. A gathering of Big Boys at the round table cramming a new pie size down poor consumer throats....
Now don't get me wrong-- if you are in the market for new bike, the spread of "27.5" out there is quite a handful to choose from. From what I have seen, some are really good bikes too.
However it isn't all it is made out to be... techically its a